Underwriting is a sponsorship announcement made on the air in exchange for funding.\u00a0 The FCC limits the content of the announcement in some specific ways.\u00a0 It can include information such as name, slogan, location, brand or trade and value-neutral descriptions of a product line or service.\u00a0 Underwriting cannot contain things like price, comparisons to competing products, an inducement to buy or a call to action.<\/p>\n
It is WMFH-LP policy that underwriting announcements not contain music, jingles, sound effects\u00a0 or use of words like “you” and “we”.\u00a0 All announcements will be read by one of our announcers and may be modified to fit station policy.<\/p>\n
We want to work with you to craft a sponsorship announcement that will bring people to your business or organization.\u00a0 Your success is our success.<\/p>\n
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Examples of underwriting announcements:<\/strong><\/em><\/p>\n Support for the Mystery and Adventure Hour on Classic Book Radio is provided by Joe’s Tax Service; 123 State Street in Columbus, or on the web at www.JoesTax.com;\u00a0 tax and accounting services for business and individuals since 1968.<\/p>\n Underwriting of WMFH-LP is provided by Jane Doe, a loyal listener and proud sponsor of Classic Book Radio.<\/p>\n <\/p>\n Scheduling:<\/strong><\/em><\/p>\n Announcements are scheduled with our normal programming.\u00a0 Underwriters can select to support specific programs if they are available.<\/p>\n Our proposed broadcast schedule has 8 hours of new material every weekday, repeated twice to make a 24 hour broadcast day.\u00a0 Weekday shows will also be repeated once on the weekend.\u00a0 Underwriting announcements will\u00a0 be repeated along with the program material.<\/p>\n <\/p>\n Benefits<\/strong><\/em><\/p>\n Underwriting is a philanthropic activity with the happy side effect of corporate image enhancement.\u00a0 Our listeners will connect your company or organization to the benefits they enjoy from our station.<\/p>\n Please contact us <\/a>today to talk about your support.<\/p>\n","protected":false},"excerpt":{"rendered":" Underwriting is a sponsorship announcement made on the air in exchange for funding.\u00a0 The FCC limits the content of the announcement in some specific ways.\u00a0 It can include information such as name, slogan, location, brand or trade and value-neutral descriptions of a product line or service.\u00a0 Underwriting cannot contain things like price, comparisons to competing … Continue reading Be a Sponsor<\/span>